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Schweitzer Department Store 3.0 – Simon Haeusler Design
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Corporate Design

Schweitzer Department Store 3.0


Live Retail

Auftrag
Erarbeitung diverser Druckerzeugnisse für den firmeneigenen Stand an der Euroshop 2014.

Konzept
Jedes zweite Jahr findet in Düsseldorf die grösste Ladenbaumesse der Welt statt, die sogenannte Euroshop. Für dieses Ereignis entwickelte die Firma Schweitzer den Department Store 3.0. Eine auf ca. 800 m2 inszenierte Einkaufswelt, in der über eine Woche lang verschiedenste Kooperationen und Trends gezeigt werden, wie z.B. eigens für diesen Anlass entwickelte Mannequins von Hans Boodt, Live Cooking bei dem mit Blumen und Insekten als Lebensmittel experimentiert wird, den ersten Produkt-Launch der Firma Schweitzer, spannende Produktinszenierungen, usw. Ausserdem wird den Besuchern gezeigt, was On- und Offline alles möglich ist, mit Live Acts, Monocle 24 h Radio vor Ort, und einer Online-Plattform für den fachlichen Austausch von Retail-Spezialisten aus aller Welt.

Ein prägnantes Schriftbild und Blumensujets als Basis für die durchgängige Gestaltung der diversen Printmedien, war Ziel dieser Lösung. Durch die Linienelemente erhält das Schriftbild einen logoähnlichen Charakter und kann so flexibel als alleinstehendes Gestaltungselement angewendet werden. Die Blumensujets weisen einerseits auf ein Kernthema im Department Store hin, andererseits bieten sie eine geeignete Basis um vielfältige, grafische Lösungen zu entwickeln.


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Recent Portfolios





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